Who We Are

Georgia Colon Herban Roots Founder

I'm Georgia, the creator and owner of Herban Roots. I'm also a Jesus follower and homeschooling mama of a small hippie cult, which my husband and I are raising as the 8th generation on the family farmland here in eastern NC. I am passionate about going back to the roots of natural health and healing - God's green earth, and using its many provisions to develop safe and effective, and AMAZING products for you and your family!

 

About Our Team >>

 

How it all began…

I had never thought about what was actually in my sunscreen. All I knew was that both of my parents were suffering from dozens of spots of basal cell carcinoma from years of overexposure to the sun without adequate protection. I was determined not to perpetuate the cycle. Having the kind of skin that burns when I so much as look at the sun, meant I was forced to drench myself from head to toe with greasy, funky smelling, SPF-a-million, every time I wanted to step outside.

 

Colon Kids

 

When I became a mother however, the truth about the harmful toxins in commercial, over-the-counter sunscreen began to come to light, and slathering a chemical-laden product all over the largest organ of my growing child’s body didn’t seem like such a safe idea anymore. The “lesser evil” alternatives available on the market cost enough to make a fair-skinned family of four at the time go broke, and I couldn’t find a product that met my expectations for quality.

 

Georgia and Michael | Husband and Wife | Best Friends | Serial Entrepreneurs

So, in April of 2014, after extensive research, I decided to experiment with making my own natural, homemade sunscreen. I never intended to start a business, but word spread quickly, and within a couple of weeks I received so many requests from family and friends to purchase it, that I simply could not ignore the demand.

Thus, Herban Roots was born.

By June of that same summer, our solar products were on local retail shelves, and by early fall we were shipping nationally through a wholesale distributer. Since then, we have continued to grow and expand our product line to now offer a variety of safe, healthy, natural skin care products for you and your family.

Our Mission

One of the keys to a successful business is to find an existing problem, then create a solution. Toxic, chemical-rich skin care products that poison our bodies and harm the environment are a problem. Our mission here at Herban Roots is to be a part of the solution, by providing you with products that nourish, heal, and protect the body, made from sustainable resources and biodegradable ingredients that will have no negative impact on the planet. We have three main criterion that we strive to meet in all that we create:

SAFETY

We place the utmost importance on the pure, non-toxic nature of our products—especially since we use them ourselves! Good manufacturing practices, full-disclosure labeling, clinical testing, and never using any chemicals or synthetic preservatives make Herban Roots a brand you can trust.

QUALITY

We don’t believe you should have to sacrifice efficacy or luxury in exchange for all natural ingredients. All of our products are handcrafted in small batches using formulas created, tested, and perfected by us!  We are committed to creating products that are not only superior in function, but also look, feel, and smell amazing! That means top shelf ingredients, expertly blended with care and integrity, topped off with beautiful packaging and labeling. We take pride in our work and stand behind it all the way.

AFFORDABILITY

As a growing family of six with a passion for whole, organic living, we understand that it can be an expensive lifestyle! Our aim is to offer ultra premium, organic products at a competitive price, so that you can continue to make healthier, more eco friendly choices for yourself and your loved ones.